However, there are fundamental benefits of sending SMS messages in bulk. Those are some of the specific use cases. So text-based two-factor authentication can be one of the most practical options if your business requires account logins. The cost of a data breach keeps going up as new laws are passed and data becomes more valuable. Login AuthenticationĢ-factor authentication (2FA) is one of the most effective cybersecurity measures available right now. Text alerts and reminders are also super cost efficient, since it can cost less than a penny per text. But, given the incredible engagement rates of SMS, sending alerts and reminders through text is much more effective. Sending alerts and reminders via email is good. So text-based ordering is an outstanding way to offer remote ordering to your customers. The overhead involved with accepting orders through text is at least as low as taking orders online, if not lower. Therefore, accepting orders via text can be more convenient and usable by a greater number of your customers than online ordering.Īdditionally, as we’ve already mentioned, the cost of sending and receiving SMS messages is very low. Not everyone has a smartphone for online ordering. Text messages are super easy to send, and almost anyone can receive them. So a lot of companies see a lot of success with SMS marketing. Ultimately, it’s hard to beat the engagement rates and potential ROI of SMS marketing. And bulk SMS service can cost less than a penny per message. There’s not a ton of logistics involved with writing and sending a text message. SMS engagement rates are incredible.Īlso, sending SMS messages is easy and affordable. And, overall, SMS messages boast a 99% open rate. Most SMS messages get opened within 3 minutes. The goals of marketing are particularly well aligned with the benefits of SMS messaging. SMS marketing is by far the most common bulk SMS use case. Individuals simply don’t have the need to send so many messages.īut what can businesses do with bulk SMS? Here are a few bulk SMS use cases to illustrate how bulk SMS can be deployed in your business. Using Bulk SMS for Businessīulk SMS is almost exclusively used by businesses. We’ll stick with that term to avoid confusion. However, bulk SMS accurately describes the activity, in most cases. But it’s still application to person SMS, since computers send a majority of the messages in text-based customer support. The technical term, A2P SMS, is technically more correct, because not all A2P messaging involves sending huge numbers of texts.įor instance, offering customer service via text may not require sending thousands of messages to thousands of recipients. The technical term for bulk SMS is “Application to Person SMS” or “A2P SMS.” That’s because it’s practically impossible for humans to send bulk SMS messages. Generally, bulk SMS is sending high volumes of SMS messages to a large number of recipients. Download your copy to learn from Telnyx experts and shape your ideal SMS/MMS strategy. Take advantage of insights from 1 billion+ messages with our '2023 Guide to SMS and MMS'. As such, here’s what you need to know about sending bulk SMS messages. So it’s worthwhile to understand how to send bulk SMS messages. SMS marketing, text-based customer service, and accepting orders via text are all examples of bulk SMS. Sending bulk SMS messages is a valuable (and usually profitable) businessĪctivity.
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